Optimize Your Amazon Performance with Conversion Benchmark Buddy

The “Conversion Benchmark Buddy” by Stone’s Goods helps you analyze and blend key Amazon reports, providing actionable insights to improve conversions and boost sales. Our tool simplifies complex data to help you make smarter decisions, faster.

Our 4 Use Cases:

1. Blending Reports: Seamlessly merge Top Search Terms, Search Query Performance, Sponsored Products Search Term Reports, and Helium 10 Cerebro data.
2. Identifying Conversion Gaps: Pinpoint underperforming keywords and ASINs by comparing your performance against top competitors.
3. Benchmarking Competitors: Analyze competitor click shares and conversion rates to refine your strategy.
4. Optimizing Ad Spend: Evaluate campaign efficiency by blending organic and paid data, identifying areas to scale or cut back.

Callouts:

1. Ensure all reports are for the same child ASIN to maintain data consistency.
2. Ensure all reports cover the exact same time frames for accurate benchmarking.
3. This tool generates a first draft—always review the blended data before making decisions.
4. Brand-specific nuances aren’t automatically accounted for—double-check that the data aligns with your strategy.
5. Data inconsistencies can occur due to report discrepancies—ensure key fields (like search terms) are correct before relying on the results.
6. Metric accuracy depends on clean data—double-check for missing or mislabeled columns in your reports before upload.